Tag: business tips

Using Lanyards to Market Your Home Business

I have been working from home on a full time basis since 1993 and while I love my job, it can be stressful and time-consuming at times. As a home business owner, I am always looking for creative advertising and marketing ideas to utlize for 

Using Professional Lawn Signs to Advertise a Home Business

My one neighbor runs a business out of his home and a pretty successful business at that! Well, for the past few days I have been watching him putting up new business lawn signs in his front yard and I have to admit, I am 

Protecting Your Intellectual Property Rights on Your Business Blog

Protecting Your Intellectual Property Rights on Your Business Blog

I have been blogging online for several years now…even before we started the Two Classy Chics blog and let me tell you, my Intellectual Property Rights have been violated several times.

What do the words “intellectual property” mean? It means that certain things on your blog and/or web site are considered to be YOUR PROPERTY and people can not come along and snag those things for themselves. This includes the words in your posts, your personal images, graphics, etc.

Many of us in the online blogging business refer to this as ‘content stealing’ but it can also refer to many other different things. It can mean that someone is stealing your registered trademark, your personal music that you made, personal photographs, YouTube videos that you made and other artistic work.

Just because you publish something online…doesn’t give others the right to take it! What can you do about it? Well, I am going to tell you!

Once you have discovered that your Intellectual Property Rights have been violated, you need to first send that violator a cease and desist letter. This letter can be sent via email or via postal mail to the violator. In that notification, you need to demand that they remove the stolen property from their web site, blog, e-book, etc. and give them a specific time-frame to get it corrected. (personally, I give them ONLY 48 hours to correct the situation).

If the cease and desist letter does not rattle their cages, you can contact all of the advertisers on their website/blog. In addition, contact their web host and IP provider to report them for content stealing. All hosting companies and IP providers take this thing pretty seriously, and they are pretty quick at shutting down the violator.

If all of that fails to get you the results that you need, you can contact an Intellectual Property Attorney who can help you legally to get the situation rectified. Once you get an attorney involved, these situations are usually cleared up pretty quickly.

The most important thing is this…do NOT ignore the problem! You should never let ‘content stealers’ get away with stealing your property online! You would never allow someone to come into your home and take things that didn’t belong to them, so don’t allow it to happen online.

Protect yourself, your blog and your rights!

Mobile Devices Open a World of Learning

Mobile devices are opening up a brand new world of learning for adults. Whether you are a professional that spends hours a day on the road, a business owner that needs to train new employees or you are a work at home mom, mobile learning 

Three Products for Your Retail Store That Will Sell

There are many complex factors that go into operating a successful retail store. You must have an ideal location, great product line and an ideal sales staff. However, another factor that many retail store owners often overlook is offering products with universal appeal. Regardless of 

What You Can do with a Professional Business Facebook Page Design

Businesses large and small are hitting the big social media sites and using them for marketing their businesses and/or using them to communicate with their customers, clients and fans. When it comes to having a Facebook page, it is important to invest in professional looking business facebook page design.

You can find a slew of companies online that offer their design services to you at an affordable price. Once you have selected the company and/or design software that you want to use, here are some of the things you can do with your new professional looking Facebook page.

What You Can Do with a Business Facebook Page

* Offer printable and/or virtual discount coupons to your customers and fans via your Facebook page. Customers love instant gratification and that can be achieved by offer the coupons directly from your page.

* Sponsor fun and entertaining contests and giveaways! You can use an approved Facebook app and run a contest/giveaway directly on your page. This is a huge way to get new fans to join your page and to “entice” your current fans to stick around!

* Create a Poll! You can use Polls to find out what your customers, clients and fans like or dislike! Most people love participating in a quick and easy Poll and it’s a great way to engage your fans!

* Create Fan ONLY promotions! Reward those fans by issuing them special FAN only deals and discounts! This is a great way to reward those who follow you on Facebook. It is recommended that this type of promotions be given short expiration dates…make them only valid for a few hours or a couple of days at most!

* Use your new page as a way to communicate with your customers, clients and fans to offer problem solving and customer service. This is a more efficient way to do customer service than paying out big bucks for live chat, live help or more telephone support.

There are many things that you can do with a professionally designed Facebook page and these ideas are only the tip of the iceberg. One important thing to remember is this…Once your page and content has been created, you will need to keep it updated, active and informative.

So what are you waiting for? Reap the business benefits of Facebook today!

This is a sponsored post however, all the points and views are my own.

Bed & Breakfast and Hotel Supplies

A few months ago I share the news with all of you about my sister who purchased a lovely Bed & Breakfast Inn down on the coast in New Jersey. Her new Bed & Breakfast Inn will be celebrating it’s Grand Opening in late April 

3 Reasons For Giving Your Facebook Page a Business Design

There are so many people that I know that run a business on the web. Back when I started, it was a rarity. Now it is expected. One of the cool things that has been changing over the past few years is the addition of