Going back to school to get a masters degree in Oriental medicine is something that many people do as a way to advance their careers in the medical field. However, many people also go back to school to learn these ancient techniques who have not been involved in medicine before.

No matter which one you are, you know you need to start earning some real money with your degree. You probably have loans to pay off and a family to support. While it isn’t as simple as just snapping your fingers and finding work, there are some things you can do to help get more clients into your office this year.

Use this guide to help get more clients through the door.

Advertise Wisely

Advertising is a mainstay of almost any industry, even acupuncture and Oriental medicine. However, that doesn’t mean you can just advertise anywhere and hope that your business will be overrun with people waiting to give you money.

You need to be smart about where and how you advertise. Your best bet is affordable, local publications with a demographic that will help you.

Try Social Media

Social media may not seem like the right place to advertise for your acupuncture and Oriental medicine business. However, social media sites like Facebook and Twitter are free, and believe it or not, they can help to attract clients to you.

If you really want social media to be valuable to you, what you need to do is build up a large list of followers. The best way to do this isn’t to advertise and simply tell people to come to your office – it’s to give them information that can help them in their daily lives.

You want them to see you as a trusted, authoritative source on acupuncture and Oriental medicine. Eventually, the people you talk with and give information to on social media sites will end up in your office and paying you for your services.

Offer Discounts

When you’re first starting a business you may not think that offering lower prices is going to really help you earn money. However, the truth is that you’ll get new customers by simply offering discounts.

One of the best promotions you can run is a discount for first-time customers. They’ll be able to try your services for less money, but you’ll also get them in your office. You’ll end up with repeat customers paying full price this way.