Iconic baby care brand, Baby Magic, is getting even more magical! The brand, generationally-loved for its baby skin care products with nostalgic scents is undergoing its biggest brand evolution in 65+ years – launching new innovations, reformulating its current suite of products to include wholesome ingredients like Camellia Oil and Marshmallow Root and modernizing its logo and packaging – even introducing whimsical bunny characters as new brand mascots.

* Complimentary samples received for review. This post may contain affiliate links.

Keeping with the discerning needs of today’s parent, while staying true to its generations of loyal consumers, Baby Magic designed this new collection with everything parents love – like their celebrated scents – and kept out everything they don’t, like sulfates, mineral oil, dyes, parabens, phthalates, talc and lanolin. The product lineup features a comprehensive collection of baby skincare items under the umbrella of three standout scents – Original Baby, Sweet Buttercup and Lavender Lullaby. Additionally, the brand is rolling out innovative new treatment items including a first-of-its-kind Hydrogel Multi-Purpose Patch that cools and soothes skin suffering from ailments like dryness, sunburn, fever and more.

Products in each line will include:

* Original Baby Line: Cleansing Gel, Baby Lotion, Creamy Baby Oil
* Sweet Buttercup Line: 2-in-1 Wash, Moisturizing Lotion
* Lavender Lullaby: Calming Bath, Calming Lotion

Additional treatment items being launched this spring include a collection of wipes – 99 percent water and plant-based 3-in-1 Wipes for face, hands and body and two types of pH-balanced Cleansing Wipes (Sensitive and Lightly Scented) enriched with Chamomile and Aloe. This summer, Baby Magic will roll out two more products – an A&E Diaper Rash Ointment and Mineral Sunscreen with SPF 50!

I’ve been using Baby Magic brand baby products on my children for the past 10 years. I’m a big fan of their baby wash and their lotions. In my honest opinion, they’re the best brand out in the retail marketplace and a brand that was recommended to me by a nurse practitioner when I was first pregnant 10 years ago.

The new packaging is adorable and the bunny mascot is way too cute. If you’re new to the Baby Magic line of products I recommend starting out with the original baby scent. My kids use that every day during their baths or showers. Its gentle on their skin and leaves no sticky residue behind. Even though its a cleansing gel, it makes for a GREAT mild bubble bath too!

The Baby Magic Calming Lotion in the Lavender Lullaby Scent contains lavender and chamomile which helps to soothe & relax. It’s hypoallergenic, contains no parabens, dyes or mineral oil. Its the perfect calming lotion to use after bath time to help relax your kids before bedtime. Plus, it makes their skin feel silky soft and smell good too.

You can learn more about the line of Baby Magic products by visiting the company’s official website online. You can find the company on Facebook too.

* This post contains affiliate links. If you make a purchase, we may or may not receive a small commission which helps to support this site. Thank you!

Disclaimer: Jenelle C. has personally reviewed the product listed above. Jenelle has not received any monetary compensation for her review. Jenelle did receive a free product to try out so she could evaluate and use it for her review. Her thoughts & opinions in this review are unbiased & honest and your opinions may differ.  Please read our Terms of Service & Disclaimer Policy before entering the giveaways. Thanks!