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You are here: Home / Toys | Games / I SPY Build & Seek Game by Briarpatch from University Games

I SPY Build & Seek Game by Briarpatch from University Games

November 20, 2025 by Jenelle

Got a preschooler in the family? If so, you’ll want to check out the I SPY Build & Seek Game from Briarpatch and University Games. This game reinforces eye-to-hand coordination as kids use their hands to build the I SPY Tower and mathematics as they challenge their spatial awareness and observational skills. Game is for 2 to 4 players, ages 5 years and up. Build and seek. Big and Small. Take a look… spot them all! 

* Complimentary product received for review. This post contains affiliate links.

Game Contents: 14 Build Disks, 56 Seek Cards, Instructions and Storage Box.

Objective: Build the I Spy Tower, Flip a Seek Card and race to be the first to find 5 hidden objects. There are limitless ways to assemble the disks, making the game board different every time. 

How to Play: I SPY Build & Seek continues the tradition of players using their observation skills and memory abilities, but in this version, players first construct the game board. The traditional looking I SPY illustrated disks are double-sided print on thick cardboard with various slots so that the disks can slide together to form a geometric landscape. The construction of the game is different every time it’s played, so it’s never the same game twice!!! 

Once the board is built, players take turns drawing a challenge card featuring an I SPY clue. Everyone then plays at once by frantically searching the structure of I SPY discs. During the search process, only the player who revealed the clue is allowed to turn or flip the entire structure once during the search process. This twist may provide a fresh look for some, but confuse others, as everyone looks for the answer.

Our Thoughts: My 10 year old son had a sleepover last weekend with 3 other boys from his school. The boys sat down and played I SPY Build & Seek that night and really enjoyed it. As a parent observing them play…I really liked that they were searching  the structure at the same time. In other words…they weren’t just sitting around waiting for players to go and to finish their turns. This style of play held their attention for the entire duration of the game. That’s different than most games and I felt that this style of play kept everyone involved and boredom at-bay.

With this latest addition, University Games now offers nearly 20 different I SPY games and puzzles, including the very popular:

* I SPY Flip & Find Game
* I SPY Dig In Game
* I SPY Eagle Eye Game
* I SPY Spooky Mansion Game, and
* I SPY Treasure Hunt, Mystery and Fantasy Puzzles

You can shop for the I Spy Games over on Amazon. You can connect with University Games on Facebook and Instagram.

Disclosure: The writer received a complimentary game to feature in this review. No monetary compensation was received. The writer is sharing her 100% unbiased and honest review with the readers of the TCC blog. Your opinion may differ. This post may contain affiliate links.

Filed Under: Toys | Games Tagged With: games, toys and games

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