Coming up with a business idea that will appeal to kids can be a fun and rewarding experience. Not only can you tap into a market with lots of potential customers, but you can also do something that brings joy to children in your community. With some research and planning, you can launch a successful kids’ business that parents will appreciate as well. Below, we will give you some tips for starting a business that kids will love and parents will support.
Look At What’s Already Available in Your Local Area
The first step to coming up with a kids’ business idea is to look at what already exists in your local area. Drive around town and note any businesses catering to kids such as indoor playgrounds, arcades, party supply stores, tutoring centers, and children’s classes or camps. Go online and search for terms like “kids activities near me” to find more options. This research will help you identify gaps in your market so you can come up with a unique business idea.
For example, search online to see if there’s an inflatable park near me. Inflatable playgrounds with bounce houses, obstacle courses, and slides have become very popular for kids’ birthday parties and events. If your area doesn’t have one yet, an inflatable park could be a fun business opportunity. Make sure to thoroughly research the startup costs, regulations, insurance requirements, and other factors involved in this type of business.
Consider Your Skills and Interests
Think about your own skills, hobbies, and interests that could translate into a kids’ business. Are you crafty? Consider a paint-your-own-pottery studio or DIY craft classes. Love sports? Provide coaching for youth teams or camps. Have a passion for science? Host science experiments or robotics classes. Tap into what you enjoy doing and find ways to share it with kids through a business.
Survey Local Parents
Get input directly from your potential customers – local parents. Create a simple online survey asking what types of kids’ activities, classes, parties, or products they wish were available in your area. Make sure to ask about price points as well to gauge what they’re willing to pay. With this feedback in hand, you’ll gain valuable insight into what types of businesses parents would be most interested in and supportive of.
Think Through the Logistics
Once you’ve settled on a promising kids’ business idea, work through the logistics of how to make it happen. Outline all the operational details like location, hours, staffing, safety protocols, equipment and supplies needed, startup budget, licensing and permits, marketing plans, payment processing, and more. Thinking through everything it will take to start and run your business will help you create a sound plan.
Make Your Business Kid-Friendly
To attract kids to your business, you’ll need to make it fun, engaging, and interactive. Have toys, books, crafts, or games onsite to keep them entertained. Decorating with bright colors, wall decals, and kid-friendly art also helps. Offer snacks and drinks that are appealing to children. Train staff to be energetic and patient when interacting with kids. Consider loyalty programs with prizes or rewards to keep kids coming back. Creating an enjoyable environment will be key.
Starting a business focused on kids takes creativity, planning, and hard work. But by tapping into an underserved market and sharing your passions with children, you can build a rewarding venture. Keep kids’ interests at the heart of your efforts, and you’ll be on your way to business success.
