The good news here in Australia is that people are starting to come back to brick-and-mortar stores again for their shopping needs. Online shopping still remains popular but it’s great news for all of the Australian store owners out there that people actually want to come back to physical stores. This provides you as the owner or the manager to provide your customers with a more personalised and better shopping experience.
It doesn’t matter if you have the best store with the best products and services if people don’t actually know where you are and so this is why many Australian businesses are taking the time to invest in affordable and premium building wayfinding signage in AU. It can be very frustrating for prospective customers wanting to shop in your store but not been able to find it in the first place. It is also equally annoying that they can’t find what they’re looking for because the store is so big. Installing such signage is one of the ways to encourage customers to come into your Australian store and the following are some others.
1. Concentrate on store design – Customers want to come into a well-designed store and one that is clearly mapped out as well with information about where each particular department is. You need to pay more attention to visual merchandising because this can lead to massive increases in sales.
2. Create a better in-store experience – It is important to create the right kind of browsing and shopping atmosphere for potential buyers because this will result in better sales. You need to do something to be able to activate your customer’s senses because many studies have pointed out that customers spend longer in stores that make the shopping experience more interesting.
3. Offer better customer service – It has been proven time and time again that customers will also come back to repeat shop if they have received excellent customer service on their first visit. They want your sales people to give them their full attention and they want a personalised shopping experience.
The important thing however is that customers are able to find you in the first place and it needs to be a space where they can not only do the shopping but they can sit down and relax as well. Offering some free coffee might be the perfect idea.
