A home bakery business can go from a fun side hustle to an amazing business model faster than you can blink, but you do have a lot of competition to beat out first. The best thing that you can do for the sake of your small business today is to look the part. By looking at the part, you can showcase your creativity and talent because your professionalism is already a given.
To help you make your home bakery business stand out, try using these top tips:
Invest in a Professional Website
When you don’t have a physical store, your website is everything. It is your store, your contact page, your portfolio, your inbox, and so much more. You don’t need an overly complicated website, but it does need to be designed well, and you will want to invest in great copy and images.
The content needs to be descriptive and also work to draw in your customers where smells and taste cannot. A few features that you will want on your website include:
1. A visual portfolio
2. Product/booking pages
3. Contact page
4. Reviews and testimonies
5. Location pages
Best Social Media Platforms to Use
Visual-focussed social media are going to be your best friend. This means Instagram, Pinterest, and TikTok.
Get a Great Camera and Create a Mini Studio
You will want to have a little studio setup so that you can take high-quality, professional photos of the baked goods that you create. Professional quality photos and videos can do wonders towards helping you grow an online following and is also essential to help you build a winning portfolio that will get you hired.
Have a Uniform
A great, easy way to make your small home-based business feel more professional is to get a uniform for you, your employees, and of course for any friends or family who are helping you out. This uniform should be sharp and functional. There is some cool stuff at Chefworks that can help you enhance your uniform and make you ready to look professional and put together when delivering your merchandise to your customers.
Offer Referral Deals
Word of mouth is a very powerful marketing tool, and you can easily encourage more referrals by offering a discount or special offer. If someone purchased two dozen birthday cupcakes from you, for example, you can give your customer a referral code. When someone else buys from you, they will both get a small gift or award, like 10% off or a free extra baked good with their next order.
Get People Talking
Have social media so that your customers can potentially share pictures of your work and offer reviews. You can also get people talking by getting in touch with other bakers or influencers near you so that you can get your products out there in front of new audiences. You can organize a little bake-off between other bakers in your area, for example, to drum up interest and engage your audience while growing your business.
This article has a lot of great information. My family has told me for years to start bakery business, so I shall consider all these tips carefully.
Lots of good information here. My cousin has talked about doing something like this for years………. will share with her