Custom packaging has been all the rave since the turn of the modern century. What was once a product placed inside of a plain cardboard box, has now come a long way with the inclusion of many different designs, sizes, shapes, and aesthetic concepts.
Much like many items we look at in the stores, the ones that grab our attention are usually those that have a unique brand identity and external appeal to the eyes. When companies make the effort to create creative and eye-catching packaging for their products, they tend to sell better than those that are boring or mundane. It shows pride in their product, as well as efforts that have been put towards customer satisfaction both on the outside as well as the inside.
In sectors such as retail, this has become the norm. the most attractive boxes get the most attention. Besides the importance of packaging displaying the right information of the product inside, it also helps to make displays look more appealing to consumers. Having said that, it is still true that many businesses fail to take advantage of this one concept- the design of their packaging.
This article will discuss what custom packaging is, and how it can benefit your business when it comes to increasing the bottom line.
What is Custom Packaging
The designing process involved in creating the packaging that fits around a product, from the original concept to showcasing it onto a box or packet, is the basic understanding of a custom package. This is different from boxes or packages that are ready-made. It is the process of creating something new and the presentation thereof.
There is an entire process surrounding this but the basics of it involve:
* Taking measurements of the product
* Creating a box or package that would fit the dimensions
* Designing it using automated software
* Shipping it
Packaging should be considered a ‘value proposition.’ This refers to the worth that any establishment provides its customers and is typically part of their branding and marketing strategy, learn more about this concept here.
Benefits Custom Packaging Provides Businesses and Customers
The typical business often sees this type of strategy as a costly one. However, this does not need to be the case. This is one of the best things that companies can tap into. The use of Custom Plastic Bags can significantly make a difference, not only towards their profits but also place them ahead of their competition. Brand visibility is increased through passive advertising and this should not be overlooked. Some of the more common benefits related to this type of strategy include:
An Improvement in Customer Experience
There is no doubt that the best types of product packaging, call for the best customer experience. When we visit retail or online stores, we often draw our attention to those items that have an appealing face.
The right type of packaging entices us and brings out certain emotions within us and towards the product. The more colorful boxes make us feel happy, while the more somber ones make us feel calm. The effects of color on our mood is psychology on its own, for example, the color red can stimulate our mind, while different hues of blue can cause a feeling of calmness. Whites can look and feel clean, and more. So, if your designs are not appealing or boring, your customers may not feel very loved.
It Sticks in the Mind
What’s a product if not a memorable experience? Because of the assortment of different types of designs you can play with, as well as materials and fonts. You can do so much to help your buyer create a memorable experience. This is something that has become somewhat of a trend and is known as ‘unboxing’ in the social media world.
Many celebrities create an experience out of items that are delivered to their doorstep.
The concept of unboxing came about not very long ago when social media influencers started opening their boxes and recording the experience to share it with their fans.
From the time they receive the goods to the time they open them, and remove the products, is all shown live on camera. And funny enough it holds tremendous appeal and pays heed to a memorable experience that they and their viewers will remember for days to come.
This not only shows the viewers what’s inside but also appeals to them indirectly to try it themselves and share it with their friends and family. The more appealing the box and design, the more it attracts people. What more could any business ask for? It is a powerful concept to embrace.
An Increase in Brand Value
Standard types of packaging sometimes may not work when it comes to showing potential buyers the value of your goods and services. With great packaging, the connection with you and your customers show. It shows that you care enough to produce something good-looking, even though the possibility is high that many will throw away those boxes. But with great designs, some people can reuse them and also feel special. Your customers will come back to buy more and your business will be heading for success.
It Protects the Goods
Some types of items have a unique shape to them. Things such as tubes or bottles for instance aren’t always the same shape or size. When you have a layer of protection around it, it helps to keep them from breaking easily or getting damaged during transport or delivery.
Most standard boxes tend to have a flimsy protection ability and are of poor quality, and the worse thing for your customer is to receive an item that’s broken or cracked. Even if it may be the delivery companies’ fault, the first person your buyer will think of is you, and not in a good way. It negatively affects the customers’ relationship with you, as mentioned in this article online
Along with robust packages, companies are now including everything from beautifully printed tissue paper, to custom tape and stickers which further enhance the item. There are tons of possibilities to customizing them and they don’t need to be expensive.
You can custom design and package almost anything nowadays, and with the right services to help you out, you would be drastically adding value to your business, its goods and services, within no time!
