Establishing relations with your clientele isn’t the only goal of salon marketing. A lucrative and successful hairdo or beauty enterprise must actively advertise itself with its suppliers.
It’s not ideal for your salon to view your vendors as just a “cost of doing business” and continually attempt to drive down their costs. Obviously, getting the most bang for your buck is critical. However, if you make your salon a priority for them, they will strive diligently for you.
The same regulations apply to marketing to clients and suppliers. Simply flip the coin. We are going to look at the several ways you can get the most out of your suppliers. Let’s jump into it!
1. Keep Your Salon’s Vendors Informed
Interact with essential suppliers on a regular basis, just as you do with your salon customers. The more information they have about your hair and beauty business, the better they will be able to assist you.
Add them to your e-newsletter mailing list and ask them to follow you on social media. It’s a simple, effective way for people to stay up to date on your business, and it might even inspire them to support you in ways they wouldn’t have considered otherwise.
And when you do meet with them, instead of using it as an opportunity to have a pricing war, talk about your salon’s growth strategies and priorities.
If, for instance, you’re working with a private label eyelash extension, you could go ahead to create a working plan for both you and them, so that no party is harmed.
2. Commendation and Critiques
You like it when your clients say how much they loved their new hair colour or how much they appreciated their facial. Your vendors, too, want to know you’re getting it correctly. When you’re satisfied with them, let them know. They aren’t psychic in any way.
Likewise, if you’re unhappy with something, tell them why and offer them the opportunity to correct it. Much of the time, they’ll be ecstatic to be given the opportunity to fix the issue. As you are towards your customers.
3. Follow Your Vendor’s Guidelines to Save Costs
You don’t enjoy it when your salon clients show up late, reconsider their booking, or cancel at the last minute, which is understandable. You have a salon to operate, and if you want it to function smoothly and financially, you’ll need customers to help. The same goes for your vendors.
Make improvements to their enterprise solutions. And you’ll make pals when you need a favor.
* Order in advance and be explicit about the delivery schedule.
* To maintain expenses on the low, pay on time and look into their purchase order system.
* Ensure that your procurement, inventory control, and payment processors are up to date and in good working order.
* If something changes, notify your suppliers ahead of time so they can adjust to the new circumstances.
* Inquire regarding their future plans for growth or extension to ensure that they can carry on with meeting your needs.
4. Reward Your Suppliers Through Referrals
When you’ve found a supplier you like, be willing to suggest them.
If you keep your eyes peeled for prospects to send their way, you’ll find that they’ll do the same for you. They, like you, understand that publicity is one of the most effective strategies to expand their business.
5. The Cornerstone to a Prosperous Salon is Devoted Correlation
We all recognize the value of loyal salon clients in terms of revenue. Keeping an old client costs around eight times less than finding a new one.
When it entails interacting with your vendors, the advertising concept is pretty much similar.
You spent a lot of time and effort selecting a vendor, so it only makes sense to maintain the relationship. Switching suppliers on a regular basis wastes time and money that may be better spent on growing your client base. Alternatively, you may work on improving your team. Alternatively, you may expand your salon.
You spent a lot of time and effort selecting a vendor, so it only makes sense to maintain the relationship. Switching suppliers on a regular basis wastes time and money that may be better spent on growing your client base, improving your team or expanding your salon with the help of these salon suites for rent in North Buffalo (or similar suites wherever you’re based).
6. Be Open to Recommendations
While you are looking into maintaining your relationship with your suppliers, be open to ideas that they might have that can help you boost your salon sales. Whether it’s a new robot that can help in inventory management or a new trend in screen advertisement that can bring in more clients to you.
The overall sense is that, once you have developed a good relationship with your vendor, they are bound to maintain their loyalty to you always.
Keeping an open mind to your suppliers will serve you a long way in ensuring that you not only get the best products but are on top of the game when it comes to client acquisition and maintenance.
The Bottom Line
Suppliers are just as essential as your employees. Therefore, you need to not only maintain the balance in the relationship but ensure that they are happy with the overall output on both sides. Additionally, while you work on your relationship with your vendors, be on the lookout for the health regulations to protect yourself. Good Luck!
