Bazooka Candy Brands today announced it has partnered with Universal Pictures and Illumination Entertainment to debut limited edition candy, along with a multi-national, multi-platform merchandising program in support of Despicable Me 2. Bazooka Candy Brands will support the program with a Minion-themed television and online advertising campaign that will drive to two custom Despicable Me 2 promotional games at Candymania.com.
Universal and Illumination’s highly anticipated 3D-CG comedy adventure boasts an all-star cast featuring the return of (former?) super-villain Gru (Steve Carell), his adorable girls, the unpredictably hilarious Minions…and a host of new and outrageously funny characters. Despicable Me 2 opens in theaters on July 3.
The program will include limited edition versions of Bazooka Candy Brands’ top-selling candies including Ring Pop®, Juicy Drop Pop®, Jumbo Push Pop® and Baby Bottle Pop® and the re-launch of a favorite flavor with a movie tie-in and fun Minion-themed wraps. The promotion will also include eye-catching merchandisers featuring Despicable Me 2-themed graphics. The limited edition candy will be available worldwide, making this Bazooka’s very first international promotion extending beyond the United States and into Europe, Asia, Latin America and South Africa. All products will be available in retail outlets nationwide.
“The hilarious Minions showcase the fun our brands always encourage with consumers,” said Scott Utke, Marketing Director of Bazooka Candy Brands. “With the debut of this limited edition line, fans of Despicable Me 2 can embrace the spirit of fun with both the characters and our products before and after they leave the movie theater.”
As part of the campaign, Bazooka Candy Brands will feature two new online destinations at Candymania.com, a candy-centric gaming, activities and pop-culture platform. Mission ImPOPsible is a multi-level game that takes kids through the plot of Despicable Me 2 so they can live out the action for themselves. The second game, Minion Golf, lets users try to putt their favorite candy to their excited Minion friends.
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