I have been building blogs for many years. All of the ones that I currently own have been built by me and there are many out there that I have created for others too. I love the blogging format and how it has evolved to be the perfect platform for business. You have the ability to take a simple format and create a business out of it. You can use them as blogs and even as full blown ecommerce retail site. Genius!
As brilliant as blogging platforms are, there are many instances where a ecommerce website builder is a better choice. If you are a larger retail store with a larger presence on the web, chances are you are using some form of ecommerce software in your web design. Even as a smaller online retailer, your webstore is probably built using ecommerce. This make sense as you have more flexibility on how you display your goods and the shopping cart systems.
This type of software and web design is also great for adding valuable product descriptions and web content needed for seo purposes and traffic. As a retail owner it is critical now to include as much content as possible to grow your rankings. I cannot tell you how many retail sites I have been to that still show a bunch of pictures along with an Add to Cart button. That is not a great way of growing a business quickly.
If you have a small retail establishment on the internet, a blogging platform with ecommerce plugins may be a great choice for you. But if you are looking to grow your online business and have it become your main business, you really need to look at building your business with an ecommerce website builder and software. Doing it right in the beginning is the smart choice.