Two Classy Chics

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As a small business owner I know how tough it can be to find the right niche for your business online. Let’s face it, there are hundreds, if not thousands, of people doing the same thing that you do. The secret to becoming a successful business online is to find your niche and to develop a smart social media marketing strategy. Luckily for you, there is help for you in this strategy from a company called WPromote

Questioning Your Processes

Marketing yourself on line can be a confusing process. There are so many different avenues that you can take to try and reach your audience. You may find yourself questioning your processes at some point. Which is the right method? Am I doing this right? Why am I not seeing the results my competitor gets?

Here is more to think about.  How do you know if you are reaching the right people with your pay per click ads? Do you even use pay per click? What about social media? Developing a Facebook page and a Google+ page is a necessity in this day and age. Your target market is on Facebook. Why aren’t you? And learning how to manage it properly; its no wonder that small business owners feel overwhelmed with the concept of social media.

Setting Your Social Media Marketing Strategy

That is why you look to experts that can help you guide the way. It is tough for a business owner to manage the day to day operations and learn all you need to know about Search Engine Optimization, Online Marketing and Social Media. But you need to take the time to learn all you can about setting a social media strategy and sticking with it to see your results. There are people that can help you set an effective plan in place and help you to develop your online presence.

Don’t put off learning what you need to do to be a successful online business. Embrace the changes that occur daily in marketing an online. Soon managing it all will be a breeze and you will be a pro at social media and online marketing. Who knew?

Disclaimer: I was compensated by the advertiser to write this post. I was provided with the subject matter to write about but our thoughts, opinions and words are 100% mine. All information contained on this blog is copyright 2012, All Rights Reserved.

If you are blogger there are a few important things you need to be doing to your blog on a weekly and/or monthly basis and today…I thought I would share a few of my favorite blogging tips with you.

* You need to be adding a minimum of one new blog post to your blog every week, although 2-3 is preferred. Before posting your blog posts it is important to proofread them for spelling mistakes and/or grammar mistakes before publishing the post. If you are linking to another post on your blog or to another web site in your blog post it is import to double check all links right after publishing the post. People do get frustrated when links are not working correctly.

* If you are participating in any link exchanges or button ad exchanges it is important to check each one of those on a monthly basis. Any expired links/button should be promptly removed. In addition, folks will ask you to exchange links/buttons with them and in a few weeks or months they rotate them out and remove them. You are giving them traffic when they are not doing the same. Any that you find that were removed and not linking back to you should be promptly removed from your site too.

* It is important to check your blog’s load time every week! I feel it is even better to ask a friend or two to come over to your blog and spend a few minutes looking around. Ask them how long it took for pages to load on your blog? Did anything not load correctly? Did they see any broken graphics or links? People want quick page loads these days and if you are adding too many ads, video clips, graphics, plugins, etc. to your blog…they considerably slow down your blog’s load time and I guarantee you…you will LOSE followers and traffic over the long haul because of it. We all want to make money with our blogs but you must walk a fine line of not over-doing it and slowing down your load times with too many ads.

* If you are not backing up your blog on a daily basis then at the very least back it up once a week! Way too many bloggers are NOT taking the time to backup their blogs and when something goes wrong, they don’t have a current updated copy of their blog. Put it on your to-do list and get into the practice of backing up your blog often.

* If you really want to grow the traffic to your blog make sure you are providing great content to your readers and future readers. Content is KING in the blogging world so make sure you content is “on par” with the niche you are trying to target. When I say content…I am talking about informative and interesting blogging posts that are NOT advertisement or self-promoting in nature.

In the coming weeks, Chris and I will be sharing many more blogging tips with all of you since we know that a lot of our readers are also blog owners. Enjoy!

This article is copyright 2012 by Shelly Hill and Chris Carroll, owners and editors of the Two Classy Chics blog. This article is exclusive content for the Two Classy Chics blog. If you see this content reprinted elsewhere, please notify the owners of the Two Classy Chics blog.

As the local brick and mortar business struggles with sales, growth and profit in Small Town America, many are realizing that they have to have a presence online in order to make it today’s marketplace. Sadly, many of these small town businesses do not have any idea about how to begin to bring their business online and their fate may be questionable. The local retailers that are figuring it out are reaching out to internet marketing firms in order to understand how to find new customers, make additional sales and increase profits faster, right along side other online retailers.

Using internet marketing in your small business today is the best way to market for several reasons. For one, internet marketing is allowing your small business to compete right there with the bigger firms in the same online space. As more and more customers move to smartphones and demand immediate interaction, having an online presence for your small business will allow your potential new customer to look you up in Google maps, find your listings to call your business and interact with you and your business immediately.

Internet marketing is also a smart way to market your small business as there are so many different formats now available to interact with your customers and potential customers. Social Media outlets like Facebook, Twitter, LinkedIn and others are important for business to have a presence on as it brings you powerful tools to get your products in front of the customer now. This form of internet marketing can increase your local business views to a nationwide view or even world wide access, if you choose.

You can use websites and a company blog to continue to expand your reach, both locally and worldwide, through online storefronts, business articles, product information and other information that your customer wants to know and is interested in. Email marketing is also a viable option too.

This is only the tip of the iceberg how you can benefit by bringing your small business into the online retailing world through the use of internet marketing. If you are a small business and have not looked at the internet as a marketing and sales tool, start today and you will learn how you can build your local business faster and gain more profits by using internet marketing.

Disclaimer: I am participating in a blogger campaign by Bucks2Blog and I was compensated for this post.All views and opinions are my own All information contained on this blog is copyright 2012, All Rights Reserved.

Are you looking to market your business by blogging about information and topics that are geared towards your business niche? Are you unsure on how to even write a blog post? If so, I am going to share a few of my favorite blog publishing & writing tips with you today.

1. The title of your blog post or article should always contain the keyword(s) that are related towards the content within your published blog post.

2. The blog post should be easy reading and easy on the eyes to see. You don’t want to use a lot of BOLD bright and loud colors and crazy fonts.

3. Use one to three small sized graphics within the content of your blog post to add interest and meaning to your post. You can find several Free online stock photo sites that you can use to add graphics to your blog posts.

4. A great blog post will have a brief introduction paragraph that gives readers a ‘sense’ of the content that is within the blog post itself. In addition, a good blog post will have a great summary or closing paragraph that sums up what the reader read in the blog post.

5. Length…The length of your blog post really depends on the topic you are covering and whether your post is a formal or informal blog post. I like to keep my informal blog posts down to about 200 to 250 words. For my professional and formal blog posts, I tend to keep those around 300 to 450 words.

You don’t have to be a professional writer to write great blog posts…all you need is a few basic writing and publishing tips to get you on your way. Take your time and draft up some great blog posts, proofread them and check them for grammar mistakes before publishing them. Remember, blogging is supposed to be a fun and informative way to promote your business.

Copyright Shelly Hill ~ All Rights Reserved
Please do not use this article without permission.