Radiant by Colgate Optic White Beauty Toothpaste

Colgate Optic White Radiant Toothpaste

* Complimentary product received from Colgate-Palmolive for review purposes.

For the past 20 years, my family has been using the various oral care products by Colgate. We’re big fans of their toothbrushes, toothpastes, mouthwash and teeth whitening products. Over the years, we’ve changed the actual product as new ones became available, but always stayed within the Colgate brand.

Recently we received a complimentary tube of the new Radiant by Colgate Optic White Beauty Toothpaste to try out for all of you. For the past month, I have seen oodles of TV commercials advertising the new toothpaste and I was super excited when it came my turn to try it out.

This new formula goes beyond the surface to whiten teeth from the inside out, revealing your most RADIANT white smile for a brighter, more radiant you.

* Radiant™ includes Pro-Oxide™ Complex, with hydrogen peroxide, the professionally recommended whitening ingredient to both whiten below the tooth surface and remove surface stains.

* This premium toothpaste is formulated with a new unique cooling technology so that you may enjoy an intense freshening experience.

* Contains the highest level of fluoride in an everyday toothpaste to prevent cavities.

* Suggested retail price: 3.0 oz toothpaste for $6.99

* Availability: Mass, Food and Drug stores nationwide starting March 2017.

Radiant by Colgate Optic White Beauty Toothpaste

The first thing that impressed me with this new toothpaste is the icy mint taste. Every time I use it, my teeth feel super clean and my breath is minty fresh. That freshness lasts for hours!!!

It’s an anticavity fluoride toothpaste that is enamel safe. I’m approaching 50 years old (in a few months) and I’ve noticed that my enamel is really starting to suffer. My teeth have become extremely sensitive over the past few years and that’s mainly due to my enamel wearing away.

One of the ingredients in the new Radiant by Colgate Optic White Beauty Toothpaste is hydrogen peroxide which safely whitens both the inside and the outside of your teeth. When you use the toothpaste, you may experience a tingly sensation which I find pleasant.

They recommend that you brush your teeth with this toothpaste after each meal or at least twice a day. I have to admit, on most days I brush my teeth three times. I then follow-up my brushing (twice a day) with my favorite Colgate mouthwash. Yup, that’s my routine.

Overall, I’m really impressed with the Radiant by Colgate Optic White Beauty Toothpaste. I love how clean my teeth feel after I’ve brushed them with this toothpaste. Next, even though I have sensitive teeth, the whitening aspect of the toothpaste doesn’t bother me at all. Finally, I absolutely LOVE that icy mint flavor, which leaves your breath smelling kissable fresh!

Giveaway: Two (2) lucky readers/winners are each going to win one tube of the new Radiant by Colgate Optic White Beauty Toothpaste. I think you’re going to love it!

Giveaway Details: This giveaway is open to residents of the US ONLY age 18 and over. Please read our Terms of Service & Disclaimer Policy before entering. This giveaway will close on April 12th, 2017 at 11:59 pm EST time. No purchase necessary to enter or win.

Disclaimer: Shelly received a complimentary product as featured in this blog post. No monetary compensation was received. Shelly’s thoughts and words are 100% her own unbiased opinion on the company & products being featured today. The Two Classy Chics are not responsible for prize shipment or fulfillment. This post may contain affiliate links. If you purchase an item through an affiliate link, we may receive a small commission which helps to support this site.


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  2. Cathy Jarolin says:

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  3. Cathy Jarolin says:

    Yes I do like and use Colgate. I love the Colgate Total Mouth wash For Gums. I use it all the time. At my age I worry about my Gums. I want to keep them strong for any Denture devices I might need. This Ne toothpaste sounds Awesome!

  4. I love their products. I’ve been using them for as long as I can remember.

  5. Michelle S. says:

    My husband won’t use anything except Colgate toothpaste. I try to watch sales and use coupons to stock up when I can get a good price. We have tried most of the different toothpastes that they offer but I do try to stick with the whitening ones.

  6. Angela Saver says:

    Yes, I am a Colgate fan. My favorite Colgate product is the COLGATE TOTAL® DAILY REPAIR!

  7. Darlene Carbajal says:

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  8. Darlene Carbajal says:

    I love Colgate products! I always use the COLGATE TOTAL ADVANCED WHITENING toothpaste, it’s the best!

  9. I use Colgate Total toothpaste, works great. And I’ve also used Colgate Total Mouthwash for Gum Health.

  10. I like Colgate Total Advanced. I love the fresh minty feeling.

  11. Cheryl B says:

    We use Colgate products daily, I like the qualityof their products.

  12. Stephanie says:

    I do like Colgate products. I love there toothpastes

  13. Patricia says:

    Yes we love Colgate products especially their whiting products.

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  15. I have a tube of their Colgate toothpaste for sensitive teeth.

  16. Nannypanpan says:

    I use Colgate toothpaste cause it has he most grit. Feel like it cleans my teeth best

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  18. I do like Colgate products. I’ve used their toothpaste and mouthwash.

  19. I am a big fan of Colgate products and use them daily. I love their tooth bushes and I am also using their Colgate total advanced. I also love the Colgate winterfresh gel tooth paste.

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  21. Renee Walters says:

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  22. Renee Walters says:

    I am a fan of Colgate products. I use their toothpaste and and mouthwash daily. They work very well.

  23. Susan Hartman says:

    I follow on BlogLovin.

  24. Susan Hartman says:

    I am a fan of colgate. I just bought a double pack of Total the other day.

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  26. I follow on BlogLovin as Mia Rose.

  27. I do use a variety of Colgate products including the enamel health whitening toothpaste and the Colgate total toothpaste. I also use the total Proshield mouthwash. I find the products to work well for my teeth.

  28. Yes, I’m a fan. I usually use Colgate total advanced; I like the way it makes my teeth feel clean!