From company letterhead to the sign above the door, traditional businesses had an easy time integrating logos into everyday locations. Today’s virtual and real world have colliding values, making it more difficult than ever to find smart ways to post a logo or company name without being too obvious. Consider some of the simple and effective ways people are adding logos to objects and webpages for the 21st century.
Your Customers’ Web Browser
When you type in a website address, an icon typically appears to the left of the URL. Savvy computer users are used to the lock icon when logged in to a secure website, for example. However, you can add a favicon to your website brandishing the logo. Every time a customer visits your website, your logo appears by the URL, making an instant connection with the mind.
Shipping Boxes
Adding a company name to cardboard boxes is extremely expensive so most businesses simply use standard blank boxes. You can still incorporate your logo, however, by using printed masking tape. The box must be taped up well so use the tape as a perfect way to communicate a company name. It’s impossible to miss the advertising, especially as recipients remove the tape to access the items inside.
Guest Blogging
You may blog all the time on your website, but you must branch out to reach more consumers. Consider guest blogging on an affiliate’s site. Your company logo, picture and mission statement can be included with this blog, providing another platform for customer exposure. Be proactive and answer questions posed about your blog. You never know where your next sale could occur.
Image or Video Posts
Whether it’s on your website, blog or social media accounts, always add in pictures and videos to catch customers’ attention. Everyone is inundated with huge amounts of information minute to minute. Stopping a customer in their tracks is hard to do with just text, but images and video force them to stop and contemplate your post. Just looking at your logo for a few seconds is enough time to brand it in customers’ minds.
Whether customers consciously see the logo or not, you are still making an impression with a familiar sight that could pay off in the future. The next time a potential customer sees your logo on the website, for instance, they’ll instantly make the mental connection with a past and positive experience. You’re halfway to a new sale with customer confidence leading the way.
These are good tips , especially for beginning businesses on where to place their logos – The logo should not seem too obvious , bu t still make an impression.